16 Comments

Sending you healing vibes. They won't actually heal you, but you can know someone in California (other than Christin) is propping you up. ✋❤️

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Great stuff Alexandra! I can completely relate to the starts and stops that come with working in and on the business.

From my past experience, usually this pattern keeps going until a couple of things "click." Then you scale up to the next level, and the cycle starts all over again. In and on until the next breakthrough.

I also like that bit on that distribution of people engaged with your course. It's funny, it's a topic I talk about often on social strategy (and the theme of my upcoming newsletter), but I somehow failed to see the connection to course attendees until you pointed it out the other week.

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Working 'in' the business at the expense of working 'on' it

STAHHPP being in my head XD seriously I learn these lessons the hard way and then read your newsletter and go SIGH

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Apr 12, 2023Liked by Alexandra Allen

Thanks for sharing your reflections Ali, hope you feel better soon!

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Your story about London resonated, I often think about how if I described my life to myself when I was first considering staying out of the corporate world, I probably would’ve immediately started looking for jobs. It’s so hard to imagine the good that comes out of challenging experiences!

I hadn’t heard of the 90-9-1 rule but it makes a lot of sense! It is hard to balance wanting people to engage with the understanding that everyone’s best experience in a community is very personal. Another great issue!

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It seems similar to the work/life balance idea, you go through phases where one predominates more than the other, and trying to always have a "balance" is counterproductive to a natural rhythm. Sometimes I'm working ON the business mostly and sometimes IN it predominantly. And occasionally it's more balanced.

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Twitter has been a bit of a slog since early March. It's not you, it's the platform. Happy to discuss some ideas with you to ramp up.

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