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This was a fascinating read! It's so refreshing to hear about the alternative to just building in public and how dropping like a thunderbolt, or combining the two, can even sometimes be more successful.

After reading this, I can't help but want to pay more attention to how creators are navigating that and take note of what's working. There are many ways to do things ✨

Great issue! :)

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Thanks, Sandra! Likewise, I want to pay more attention to how people navigate these strategies. Lots to learn. :)

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I echo Rick Lewis's thoughts here. The serendipity is amazing, as I'm running a course in January, and what you wrote was key in deciding how my programme will unfold.

Maybe because I trained as a lawyer, my default has always been to DLAT.

That said, I there there is a benefit in getting feedback along the way. But my comfort level is in in getting feedback behind the curtains. There's certainly value in an audience contributing to the development of a course.

But there is a time and place for that: feedback whilst a programme is running, or after feels valuable, but participants often know what they want, but don't often know what they need (this was an excellent point you made in your article). So feedback whilst building the plane feels rather more like a stab in the dark.

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Great points, Eric. What you mention about "people not knowing what they need" is an important part of the equation.

I worked at a startup hub for a couple of years and the coaches used to tell founders "your customers own their problem. But you own your solution."

In other words, customers can tell you whats plaguing them but they don't necessarily have the foresight to articulate what would best serve them as a solution. That's your job to figure out (hence where building in private aka getting feedback from select people) is strategic.

Thrilled to hear about your course launch in January and look forward to supporting you with it!

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Wow, the timing of this is article so perfect for me because, um, well I can’t publicly tell you why yet . . . :) But seriously, I have always MUCH preferred the DLAT option, but as of late was trying to embrace the BIP method, but it’s been really messing with my creative flow and motivation. This is so helpful.

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That’s amazing, Rick! I love when serendipity works its magic (hence that email I referenced finding me at the perfect time).

Leslie just commented something similar (on Twitter) about the struggles of being overly transparent in the build up to a product launch:

https://twitter.com/lesliesamkim/status/1603041121403228166?s=46&t=0DNiPv57Sie1bIif_61Hwg

P.S. Feel free to promote your secret project here once it’s launch day. 🚀

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Thanks!

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